Welcome back to Day 2 of my Simple “7-Step System” for marketing your business online.
Bit of a long one today but it’s really important so bear with me.
After setting up my Email Signature, the next thing I would do, is …
Create a Facebook Business Page or YouTube Channel like Phoebe’s and start adding great content to it. Make sure there’s a link back to your website with a clear call to action on there too. Tell people what to do. Say something like….
Visit my website to download my life-changing book “The Money Gym” absolutely free.
Phoebe creates a product list of everything that’s in her videos and then invites you to put click to find out more. That’s probably how you got here!
Put your Facebook Page name or YouTube channel name on everything you send out, on and offline, even invoices! Get free traffic wherever you can.
If you have a real life business, I’d offer some incentive for folks to go and like your Page such as a discount voucher, prize draws and special offers etc..
You may have heard that Likes are useless now you have to pay to promote your posts so all your Page Likes can see them.
Genuine Facebook Page Likes (some companies will offer you fake ones on sites like Fiverr.com, don’t be tempted!) will give you invaluable data about your market, demographic, psychographic and geographic. You may find that your customers are older, younger, a different sex, travel further than you think.
You can also create “Lookalike” audiences from your Likes, to market your product or service to, later.
You can also do a search for “pages liked by people who like YourCompany” and find other related pages whose Likes you can then advertise to.
I have a great little Facebook Ads video course if you want to learn how to do this.
The next thing I would do is….
Get the Facebook and Twitter ads pixel code on my website.
Why would I do that?
So I can start building an audience of people who have visited my website and who know me, so that I can, in the future, use that audience to advertise to and talk to them again, on Facebook or Twitter.
Don’t have a Business Page on Facebook yet? Perhaps you don’t believe your customers are on Facebook, Twitter, Instagram or Pinterest or even Snapchat?
Even if they are over 30 and only on there to look at pictures of their kids and grand-kids, I can promise you your ideal customers or clients are there and you can get in front of them really easily and really cheaply.
If you are aiming at under-30’s then you need to look at Instagram and Snapchat as this is the only place many of those young people hang out. Believe me, I’ve got a 21 year old and an 18 year old and it’s like a live research group!
I would make a list of your Top 10 customers and go and search for them on Facebook and Twitter.
You will find them easily. On their profile, hit the little “More” dropdown menu and you’ll see the Pages they have liked so that you can advertise to the Likes of those Pages too.
Here’s why you need to get the tracking codes on…
You also want to remind your website visitors about your website when they move off – perhaps without taking any action – and onto Facebook & Twitter. This is called “re-marketing” and it’s dirt cheap.
How To Get Started With A Facebook Page
Open your Facebook profile, and look for the “Create A Page” link on the same drop-down menu you use to change your settings or log out.
If you are an author, perhaps name your page after the name of your book, or base it around the topic you are going to start your internet business about – think of your Facebook page as your first business website. Pages are visible outside Facebook and highly search engine friendly.
The most important thing is, about Pages, that every Like on your Page is building up a picture of your ideal future prospects – you can advertise to them later, using Facebook Ads or even use your Likes to generate new prospects who are just like them!
Here’s a time-saving tip.
Hook your Facebook page up to your Twitter account, so that everything you add to your Facebook Page gets tweeted automatically.
So if you share great stuff and add great content to your Facebook page, and you link your Facebook page to your Twitter account, you can see how you would start to generate some traffic to your new page, get new Likes and perhaps you’ll make some sales.
By getting new Likes on your Facebook page, this puts you in front of the friends of your Likes, because the activity on your Page may show on their timelines too then. Later you’ll be able to advertise your affiliate offers directly to the people who have Liked your page – and people just like them!
This is the start of building your community online, which will lead to building your mailing list.
And that’s where the real money lies!
But it’s no good having a Facebook page, a Google+ page and a Twitter account if you are not going to use them. Set aside one hour a day to login to each of your accounts, share items of interest to your target market and comment freely on other people’s pages – but don’t try and sell anything, just add value with your comments and shares. Think about what YOU would like to see / read if you were your potential future customer.
And we all know that you can only really start to make money online if you have a mailing list of people who know, like and trust you.
This is also another three places online, apart from your email signature, that you can occasionally recommend the products and services you endorse, using your shortened or redirected affiliate links.
But keep the product / service mentions to a minimum, you are creating a Social Media presence to build relationships and a community and get the search engines going, NOT to sell hard.
Next time, I’ll tell you about how to set up the hub in the centre of your online marketing cartwheel – your own WordPress website (or blog as you may know them to be called)
Don’t be confused, websites are blogs now, and blogs are websites. One and the same.
I’ll explain it all next time!
p.s. If you want someone to do your Facebook marketing for your business, visit my website ClicksAndLeads as I specialise in Facebook Advertising to generate exclusive leads and also in converting those leads into prospects and customers.